People walking at PurpleStride Iowa 2019

PurpleStride Iowa 2019 attendees

“Just a bunch of Iowa-nice folks who don’t know when to stop being nice.”

That’s how Strategic America, an integrated marketing firm based in Des Moines, describes itself. And, based on all they have done in support of the Pancreatic Cancer Action Network’s (PanCAN) PurpleStride Iowa since 2018, there’s no evidence to the contrary.

Saturday, Sept. 26, 2020, Virtual PurpleStride Iowa 2020 Presented by Strategic America, will mark the company’s third year as a presenting sponsor. And though the event has shifted from in-person to virtual this year, Strategic America is as dedicated as ever to raising awareness and funds on behalf of pancreatic cancer patients.

Pancreatic cancer has impacted not only their community, but their company as well. Michael Schreurs, Strategic America’s founder, lost his wife Linda to the disease in August 2018. Ever since, the company has gone out of its way to help PanCAN improve outcomes for pancreatic cancer patients.

“Wives, mothers, fathers, neighbors and friends have been impacted by the disease and more needs to be done. And PanCAN is doing it,” said Claire Schreurs, who works at Strategic America and is also the daughter of Michael and Linda.

Husband who lost his wife to pancreatic cancer speaks at PanCAN’s PurpleStride Iowa 2019

Michael Schreurs gives six-year pancreatic cancer survivor and friend Beth Day a hug at PurpleStride Iowa 2019

Beyond monetary support through their sponsorship, Strategic America has also committed their time and energy to PanCAN by doing what they do best: marketing.

The company has leveraged their great relationships with various media outlets to provide airtime for public service announcements (PSA) to run on television and radio. They have connected survivors with local media for interviews and work their magic to advertise for PurpleStride Iowa.

From strategic planning to creating the PSAs, all is done in-house and at no cost to PanCAN.

PanCAN is incredibly grateful for everything Strategic America has done and continues to do for PurpleStride Iowa and those affected by pancreatic cancer.

“The Des Moines Affiliate continues to be blown away by the work Strategic America does year after year to support PanCAN and pancreatic cancer patients. We can’t thank you enough,” said Melissa Soukup, community relationship manager for the Des Moines Affiliate.

Due to the coronavirus, all PurpleStride events have transitioned from in-person to virtual this year, but it’s not slowing the Iowa team down. At time of publication, PurpleStride Iowa is already at 95% of their fundraising goal. And as a bonus, the shift to a virtual event offers a new opportunity to PurpleStride Iowa – the ability to participate regardless of whether you’re in Iowa or not.

So, grab your shoes and put on a mask to show Strategic America and PanCAN you’re just some nice folks who don’t know when to stop being nice.

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