September 14, 2010

FOR IMMEDIATE RELEASE

PANCREATIC CANCER ACTION NETWORK LAUNCHES AWARENESS CAMPAIGN FEATURING LISA NIEMI SWAYZE AS SPOKESPERSON

“Be a Hero in the Fight Against Pancreatic Cancer: Know it. Fight it. End it.” Launches on the One Year Anniversary of Patrick Swayze’s Death

EL SEGUNDO, Calif. – (September 14, 2010) – Lisa Niemi Swayze joins the Pancreatic Cancer Action Network to launch “Be a Hero in the Fight Against Pancreatic Cancer: Know it. Fight it. End it.” campaign to increase awareness of the deadly disease that claimed the life of her husband, actor Patrick Swayze, one year ago.

The campaign leads up to National Pancreatic Cancer Awareness Month in November and will consist of a series of videos and messages from Mrs. Swayze among others. Supporters are encouraged to visit www.knowitfightitendit.org to learn how they can take action and be a hero in the fight against pancreatic cancer, such as contacting their elected officials to encourage them to co-sponsor the Pancreatic Cancer Research and Education Act, and uploading videos stories about the heroes in their life.

“My husband Patrick not only touched the lives of millions with his work, but also with the strength and courage he displayed during his fight against pancreatic cancer; he was a hero around the world. While it is bittersweet to mark this day, it is imperative that people understand the severity of this disease and the urgent need for increased research funding,” stated Lisa Niemi Swayze. “We must engage an army of heroes in the fight against pancreatic cancer so we can know it, fight it and end it.”

The five year survival rate for pancreatic cancer is estimated at just 6 percent; it is the only cancer of the top ten cancer killers that has a survival rate still in the single digits. This dismal survival rate is due in large part to the lack of scientific progress and the limited federal funding for the disease. Currently, only 2 percent of the National Cancer Institute’s (NCI) annual research budget is dedicated to pancreatic cancer. As a result, there are no early detection methods and few effective treatment options for patients faced with this disease.

“Through the Be a Hero campaign and the ongoing efforts of the Pancreatic Cancer Action Network, our goal is to attract more advocates for this disease,” stated Julie Fleshman, President and CEO of the Pancreatic Cancer Action Network. “We need more heroes in this fight to ensure progress is made and to increase both private and federal funding for research; a major component of this effort is to call on Congress to pass the Pancreatic Cancer Research and Education Act.”

The Pancreatic Cancer Research and Education Act will ensure scientific progress is made by providing the NCI with the tools and resources it needs to develop and implement a strategic plan for pancreatic cancer research so early detection methods and effective treatment options can be identified. The bill was introduced in the House as H.R. 745 by Representatives Anna Eshoo (D-CA) and Ginny Brown-Waite (R-FL) and in the Senate as S. 3320 by Sheldon Whitehouse (D-RI).

“During his nearly two year battle with pancreatic cancer, Patrick significantly increased the visibility of the disease by speaking publicly about the challenges he faced and the need to increase federal funding for cancer research,” added Fleshman. “We are thrilled to have Lisa carry on his legacy by joining the Pancreatic Cancer Action Network as a spokesperson, and hero, for this campaign and for our cause.”

To learn more about the Pancreatic Cancer Action Network visit www.pancan.org.

About the Pancreatic Cancer Action Network:
The Pancreatic Cancer Action Network is the only national organization creating hope in a comprehensive way through research, patient support, community outreach and advocacy for a cure. The organization raises money for direct private funding of research—and advocates for more aggressive federal research funding of medical breakthroughs in prevention, diagnosis and treatment of pancreatic cancer.

The Pancreatic Cancer Action Network fills the void of information and options by giving patients and caregivers reliable, personalized information they need to make informed decisions. It creates a sense of hope and community so no one has to face pancreatic cancer alone. The organization helps support individuals and communities all across the country to work together to raise awareness and funds to find a cure for pancreatic cancer.

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MEDIA INQUIRIES ONLY CONTACT:
Jennifer Rosen
Senior Manager, Public Relations
Pancreatic Cancer Action Network
Direct: 310-706-3362
Email:jrosen@pancan.org

ALL OTHER INQUIRIES, PLEASE CALL THE PANCREATIC CANCER ACTION NETWORK AT 877-272-6226 OR EMAIL INFO@PANCAN.ORG.